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Looking-Out Case Studies: Effective Engagements with Creative and Cultural Enterprise 2009

Case Studies

The Looking Out case studies originated from an enquiry in 2008, by the Art, Design, Media Subject Centre (ADM-HEA) to its practitioner network, for information on engagements between Arts HE departments and creative and cultural sectors. This was initiated at the request of the Department of Culture Media and Sport prior to the publication of Creative Britain[1]. This request was founded on the assumption that levels of engagement were low and needed to be raised.

The enquiry was sent by email to around 60 English higher education institutions (HEIs), for information on the types of engagement they had with individuals, businesses and organisations in the creative and cultural sectors. Within a couple of weeks we had responses from 46 HEIs listing 94 projects and initiatives. By the time the research on Looking Out closed in January 2009, this had broadened to 120 projects and initiatives delivered singly or jointly by more than 50 HEIs and involving 10 creative industry-based organisations (including sector skills councils, regional bodies and private foundations). The number of projects show that contrary to popular views there are significant levels of engagement between Arts He departments and creative and cultural businesses and organisations. However the type of projects follow a pattern found in responses to the questionnaire sent to Arts HE departments as part of the Looking Out research that although there are significant levels of engagement these tend to be small scale, focused on enhancing undergraduate learning rather than on workforce development and are many are initiated through local teacher-practitioner networks. These engagements appear to have little impact on the HEIs strategic planning.

Respondents to the initial 2008 enquiry were invited to contribute a case study and a selection was made to illustrate the range of project types. Several of these appear in abstract form in the Looking Out Key Report and in this report these are supplemented by addition short case studies. Most of these addition case studies are drawn from searches of resources from HE and creative industry agencies web sites.

Download the case studies:

Going Professional and Mediatrain: developing social entrepreneurship in media production, Jim Hornsby, University of Bedfordshire

Media practitioners engaging with higher education, Neelam A. Parmar, The Centre for Excellence in Media Practice, Bournemouth University

Confessions of an 'early-years' teacher-practitioner, Kathleen Griffin, University of Brighton

Reality check: the role of the teacher-practitioner in journalism education, Dr Fiona Thompson, Leeds Trinity University College

Reflective practice and work-based learning, Dr Adrienne Lowy, Liverpool School of Art & Design, Liverpool John Moores University

Innovative foundations in Media Arts, Stephanie Bolt, Northbrook College

Collaborative weaving: knowledge transfer and textile innovation in Wales, Philip Ely & Hannah White, University for the Creative Arts

The Gateway School of Fashion
, Sheelagh Wright and Sue Dray, University for the Creative Arts

Engaging with industry, creatively, Adrienne Noonan,  University of the West England School of Creative Arts

European pathways, Dr Paul Whittaker, Winchester


[1] DCMS, (2008). Creative Britain: New Talents for a New Economy, Department of Culture Media and Sport, London.

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